Coffee Café, a growing coffee shop in Jalapa, Guatemala, needed a brand identity to better represent its diverse lunch menu and its role as a relaxing urban escape. While they specialize in coffee and food, I helped articulate their core concept as a “nature refuge in the heart of the city.” We developed a friendly and versatile visual identity, complete with a custom logo and a cohesive style guide, to help them connect with their community and stand out in the local market.