In developing the logotype options for Mindphosis, I began with extensive conceptual research on “mind transformation” through mood-boards, AI-generated visuals and symbolic studies (notably the Celtic spiral as a visual metaphor for growth, evolution and inner/outer emergence). After sketching and digitising, I derived three distinct logo proposals: one emphasising the spiral integrated into a stylised human profile, another leaning toward a geometric abstraction of a mind-wave with the spiral implied, and a third taking a minimalist typographic route with a subtle spiral twist in one letter to hint at transformation.